Trust only your own online channels

If your audience is on social networks, it is logical that you invest in having a presence on those platforms.

If your objective for faisal hills plot for sale is to have visibility in the initial stage of the buying and selling process of your clients, it is good to launch search engine campaigns.

What you should take into account is that this investment does not allow you to build an online channel like dha peshawar

for the organic generation of contacts and that the efforts may not be rewarded, due to decisions of those media in which you are investing, and in those that you can not participate.

COMPANY PAGES ON FACEBOOK

You may manage a company page like of Capital smart city 

 on Facebook, occasionally launch campaigns and giveaways to get followers, or you may have even hired the services of a community manager to move the page a little.

That investment of time and resources to gain audience on Facebook, may not have the expected results, once the social network has decided to modify the algorithm (EdgeRank) that establishes the visibility of the publications.

The organic reach of company messages can be reduced by 50%.

The reason for this change, according to Zuckerberg, is "giving power back to users."

More relevance is given to the publications of individuals than to those of companies; surely because the interaction is much greater in the face of personal comments, than in the face of advertising messages.

The actual objectives of blue world city islamabad are:

• that users spend more time on the network, consuming messages that are related to their tastes, from friends, acquaintances and other family. Mark wants to go back to his origins, that is, to be the gossip platform that hooks his users.
• that companies invest money in giving visibility to their messages, because those that are launched organically, do not get enough engagement.

Companies can continue to reach followers from fanpages, but by paying.

So with those rules of the game, it costs less to invest in sponsored ads than to build a community around the company page.

They leave a loophole, and that is that within the fanpage, they allow you to create a community, linking a group to the page to interact with your audience.

Either you pay or you contribute to generate more content and maintain the interest of users.

And no matter how well you do it, they can always change the algorithm and disrupt your investment.

PAYMENT CAMPAIGNS

Just as sponsored messages, the so-called Social Media Management (SMM), can be generated on social networks, there is also the option to place ads on search engines, through Search Engine Management (SEM).

Campaigns make sense if your target audience is consulting in these media, questions related to the solutions you can offer.

If your ideal client enters Facebook to consult opinions, it is good to interact with him at that moment, even if paying.

If you offer services to companies, an advertisement on Twitter or Linkedin may be consumed by a person with a purchase decision in the company you want to offer.

Of course, we all search the Internet, so placing ads in the closest queries to the services we offer is also a way to access users.

It is highly suggestive to launch a campaign and know that almost immediately, have messages at the top of search pages, above pages with great brand or great content.

But as soon as you stop putting money in, that dream disappears and the contacts stop coming .

THE WEB AND THE BLOG ARE YOUR ONLINE CHANNELS

They are channels that require as many resources or more than necessary to have the fanpage in motion or get several clicks a day in Adwords .

But your website and your blog are yours! And EMail marketing too!

They are your best conversion tools .

But it is not enough to ask that you create a website, with a standard WordPress template.

The web and the blog are live channels, which require a strategy, an analysis of the main clients in order to prepare the content they want to find.

In short, it is about attracting unknown users, falling in love with relevant information so that they become contacts, maintaining the relationship to always be on your mind and that considers us as the best option, when the time comes to make a purchase decision.

A content strategy requires preparation time and time to generate quality contacts organically; in return, that generation occurs constantly and even growing.

At certain times, as initial stages, it is appropriate to carry out search engine and social media campaigns to support the growth of your own channels.

For the investment to be profitable, those channels have to be optimized so that the conversion ratio is high.

If you want to have a presence on the Internet, bet on

• the content,
• long-term marketing plans,
• Own channels like your website and blog.

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Do you need help with your digital marketing plan ?

If you think that your own channels need more content, you want to position yourself as a benchmark in the area and constantly generate qualified leads, we should speak: